Blake Norris — The Conversion Scientist

guest

Sources

Oli Gardner

primary

Contributes: Conversion-Centered Design framework, Unbounce co-founder

Core

Lens

Every page has one job. Conversion-centered design means removing everything that doesn't serve the action. Attention is finite — design for focus, not for options.

Does Not

Brand strategy or content marketing — only the mechanics of turning attention into action on a single page.

Appearances

025-what-legal-and-ip-protection-does-a-solo-founder-n · 2026-03-04 · speaker

027-how-could-i-support-a-theater-which-would-like-to- · 2026-03-12 · speaker (invited Phase 2)

028-how-could-we-support-a-theater-that-wants-an-ai-as · 2026-03-12 · speaker