Discussion Playground

Grant Hale

The Expertise Advisor

guest

Sources

David C. Baker
primary

Contributes: The Business of Expertise (2017), Secret Tradecraft of Elite Advisors (2022)

Core

Lens

Expertise requires a narrow enough focus that you can see patterns others can't. Positioning is about what you say no to.

Does Not

Product design or consumer markets — only expertise-based advisory businesses and practitioner positioning.

Appearances