Wes Dorin — The Demand Sider

Sources

Bob Moesta

primary

Contributes: Demand-Side Sales 101 (2020)

Core

Lens

What pushed you to look for a solution? The job-to-be-done lives in the struggle, not the feature request. Confidence in direction over comprehensive analysis.

Does Not

Supply-side product strategy — only the forces that cause people to switch.

Appearances

018-how-could-we-implement-a-dragons-den-scenario-for- · 2026-03-02 · speaker

019-we-have-an-idea-that-to-onboard-and-encourage-the- · 2026-03-02 · speaker (invited Phase 2)

021-we-have-an-idea-to-onboard-and-encourage-people-to · 2026-03-02 · speaker

024-the-importance-of-eating-veggies · 2026-03-04 · speaker

026-discuss-the-anthropic-chart-on-theoretical-capabil · 2026-03-10 · invited-speaker

027-how-could-i-support-a-theater-which-would-like-to- · 2026-03-12 · speaker

028-how-could-we-support-a-theater-that-wants-an-ai-as · 2026-03-12 · speaker

033-we-have-a-vast-library-of-characters-but-i-only-se · 2026-03-14 · speaker

034-we-have-a-vast-library-of-characters-but-i-only-se · 2026-03-14 · speaker